Years of experience: 12

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Jamie's Career Path
Director, Brand, Retail, & Partnership MarketingJul. 2022 -
Aug. 2024
BARKDirector, Brand, Retail, & Partnership Marketing
New York City Metropolitan AreaBrand Marketing: Led the development and execution of comprehensive brand marketing strategies, budgets, PR strategies, brand partnerships, and retail for BarkBox, driving significant revenue growth. Briefed external agencies on brand voice and visual brand identity. $3M budget, $600M revenue. Brands included: Bark, BarkBox, and Super Chewer. Retail Marketing: Oversaw a 4-person retail market...
Senior Director, Trade Marketing & DtC Business UnitJul. 2021 -
Jul. 2022
Spectrum Brands, IncSenior Director, Trade Marketing & DtC Business Unit
Greater St. Louis AreaProduct Marketing: Managed retail marketing across a $631M pet products portfolio, driving growth through strategic brand activations, channel development, and P&L management. $5M+ in trade promotions annually. Brands included: Tetra, Nature’s Miracle, FURminator, DreamBone. Sales Enablement: Led a team of 5 shopper marketers, partnering with national retailers (ex. Walmart, Costco, PetSmart,...
Trade Marketing DirectorAug. 2017 -
Jun. 2021
Spectrum Brands, IncTrade Marketing Director
Leadership: Led a team of 12 shopper marketers across Pet, Home, and Garden, driving $1 billion net sales. Brands included: Cutter, Spectracide, Tetra, Nature’s Miracle, FURminator, DreamBone. In-Store Marketing: Delivered a 15% increase in display sales and a 2% improvement in profit margin. Brand Strategy: Developed and implemented a successful turnaround strategy for the Nature's Miracle b...

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