Years of experience: 14
Business Development ManagerPartnerships ManagerHead of GrowthMarketingMarketing Analytics ManagerC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
Jairo's Career Path
Jul. 2022 -Present
InterHead of Marketing US
Miami, Florida, United StatesA SuperApp to make life easier.
Oct. 2020 -Aug. 2022
Banco de BogotáGrowth - Lifecycle
Bogotá, Distrito Capital, Colombia• Leading the Growth Lifecycle management function within Banco de Bogotá, in charge of assessing and executing strategic opportunities that accelerate customer ́s value creation.
• Leading the planning and development of Banco de Bogota´s Growth engine to accelerate Retention and Reactivation for digital clients.
Jul. 2019 -Oct. 2020
RappiHead of Growth - Colombia
BogotaLead the Growth function for Colombia in charge of Acquisition, Retention and Reactivation of Rappi ́s user base in order to achieve the GMV, Frequency and Unit Econ for the 9 verticals. • In charge of planning and executing the local Microzone Strategy in order to maximize Rappi ́s impact at a local level across 10 main cities in Colombia.
• Developed and Executed highest CAC optimization st...