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Luciana's Career Path
Jun. 2024 - Present
In career transitionCorporate communications director I Integrated communications leader
São Paulo, São Paulo, Brasil
Nov. 2019 - May. 2024
SanofiDirector of Corporate Communications and Responsibility
- I led Institutional, product and cause communication in an integrated manner - approaching either internal and external audiences - and measuring results with appropriate methodology.
- I consolidated a consistent and qualified brand image and reputation for the company on earned media and owned channels, also measuring results frequently.
- I facilitated the strategic planning for Corporat...
São Paulo- I built the Communication Partners hub, eliminating redundancies and expanding the scope and quality of services provided to the company.
- I implemented an Image Audit in the company to measure the quality of exposure on the press and social media. The results were used to guide strategic changes in Communication when necessary.
- I led the company's corporate digital presence on digital s...