Barcelona Area, SpainOver the past 11 years, built and led the in-house global photography division, located across Europe, the US and the Middle East. Main responsibility was to establish a strong, differentiated and cohesive brand photography platform, which has been applied to all marketing, social, advertising and e-commerce efforts. Combining the strengths of the in-house creative team with high-profile exte...
Dublin City, County Dublin, IrelandResponsible for conception, visualization and validation of the overall marketing and advertising efforts, both above and below the line, working in close cooperation with external agencies. Leading and directing the creative teams from concept to completion. A key accomplishment worth mentioning was leading the creation of a television commercial for the largest poker cup to date, in close c...