Years of experience: 29

Executive CoachConsultingMarketing DirectorCMOC-level ExecutiveMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Karen's Career Path
Board DirectorDec. 2024 -
Present
NuLife Care & Counselling ServicesBoard Director
SingaporeBoard Member and Vice Chair of the Fundraising committee.
Vice President, EMEA and APJ SMB MarketingApr. 2023 -
Nov. 2024
Dell TechnologiesVice President, EMEA and APJ SMB Marketing
Singapore, SingaporeRole created to set up a new SMB team, bringing together our Small Business marketing team (previously aligned to consumer) with our Medium Business marketing team, with the objective of fuelling segment growth, scale and long term business impact. Realization of segment synergies and standardization to permit scale. Complex operational reworking to align the models, spanning processes, tools...
Vice President, International Integrated MarketingOct. 2022 -
Mar. 2023
Dell TechnologiesVice President, International Integrated Marketing
Singapore, SingaporeLed international Integrated Marketing (all regions except North America). Set-up of International Digital Demand Hub to drive consistent strategy and execution efficiencies across international regions and build functional expertise. Established international event strategy and set up FY24 Dell Technologies Forums hybrid event global framework and end-to-end execution model by country tier t...

Karen's Posts

  • About myself

    Proven expertise in performance marketing, digital strategies, and brand development. Led marketing operations generating $10B pipeline at Dell. Launched HPE brand post-HP split. Established APJ corporate marketing at Cognizant from ground up.

  • Job Description

    Aiming for a strategic leadership position as Global or Regional VP Marketing or CMO, leveraging extensive experience in both B2B and consumer sectors to drive brand growth and market influence on a global scale.

  • How to contact

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