La Quinta, CADeveloped and implemented a business to serve residential model home marketplace with interior design product and services. Transitioned this business into a full-service residential interior design firm serving the East Bay. Responsible for marketing, internal systems and finance of the business.
Hired and trained the initial sales team on the value proposition that propelled the company through its early stage growth, 0 to 15,000 business subscribers in 2 years ($30 million revenue).