Years of experience: 23

LecturerCopywritingCMOGrowth HackerMarketing DirectorMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Vanessa's Career Path
Directora generalJul. 2022 -
Sep. 2024
Miguel Hidalgo, CDMX, Ciudad de México, MéxicoHands on leader for business development and operation, controlling 3 parks in different cities and 25 persons in staff each. - Managing HR, Legal, Admin, marketing and operational strategy and implementation at all times, supported by consultants and local employees - Preparing and delivering regular status reports to Stakeholders, including strategic development, budget management and finan...
ProfessorAug. 2014 -
Present
ITESM CEMProfessor
MéxicoProfessor at the Business School, 100% english. Consistently achieves “Excellent Teacher” recognition (9.5/10). Led Organization linked research / strategic projects: - The Perfect Instagram Profile, for Coca-Cola FEMSA - Digital Brand Transformation, for World Boxing Council - Street Channel Development, for Unilever México - Awarded Coach at Mejores Empresas Mexicanas with Deloitte and Citi...
Marketing ManagerJan. 2007 -
Sep. 2012
The Clorox CompanyMarketing Manager
MéxicoSuccessful Leader for Strategic Business Development, including - Creating demand forecasts and accelerated launch plans for strategic innovation pipeline opportunities, driven by local market needs/trends - Identifying new business opportunities in adjacent categories and new channels; based on deep understanding of the consumer, and competitive environment - Adapting and implementing commun...