Years of experience: 19

MarketingC-level Executive🐦 DesignConsultingBusiness OwnerAffiliate Marketing

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Shash's Career Path
Vice President, MarketingMar. 2021 -
Jun. 2024
CORE Vice President, Marketing
About CORE: A trusted SaaS payment provider to more than 1,600+ customers, offering compliant payments and engagement solutions. As a strategic marketing leader, I develop and own the marketing roadmap, overseeing all planning, budgeting, and execution phases. I lead comprehensive marketing activities, from social media to digital campaigns, to drive consistent lead and demand generation. My ...
Director, Product MarketingFeb. 2020 -
Mar. 2021
TiledDirector, Product Marketing
About Tiled: A microapp platform empowering brands to build, share, and measure interactive content to drive engagement and deliver insight. I leveraged data and metrics to enhance marketing strategies, go-to-market launch management, and customer engagement. By driving direction and alignment with cross-functional teams, I optimized digital marketing, merchandising, social media, and promoti...
Senior Manager, Customer MarketingDec. 2018 -
Jan. 2020
InstructureSenior Manager, Customer Marketing
• Deliver omnichannel experiences based on growth-driven messaging ensuring retention and adoption • Developing personalized journeys of the customer lifecycle to deepen the relationship with platform offerings, addressing existing customer needs and anticipating future expansion opportunities • Foster and curate customer stories that evangelize the value-driven benefits across platforms • Un...

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