- Strategized and managed a multi-channel content marketing strategy that included email marketing, social media, thought leadership content, and SEO
- Worked closely with the paid media team to improve creative, copy, and conversions
- Managed an international team of marketers and fostered a culture of inclusivity, creativity, and performance
- Was an active participant in executive discuss...
- Collaborated with the demand generation team to launch gated and non-gated content for paid campaigns
- Increased domain authority from 11 to 32, increased organic traffic by over 100% and increased organic keyword rankings by 17% in 2 months using SEO-optimized content strategies
- Worked with the organic social media team to create posts, videos, and graphics
- Wrote eBooks, sales materia...