Leading all strategic communications and digital marketing initiatives to promote PET and raise awareness on its programme initiatives and the climate narrative for Pakistan.
Streamlining workflows to build in-house and outsourced marketing capacities for the organization.
Strategizing engagement with target audiences including global fashion brands, local textile manufacturers, government st...
*Designed a nation-wide communications intervention funded by the FCDO to pilot an impact-driven project that explores learning outcomes in education.
*The intervention, titled "Aaj Kya Seekha", examines the intersectionality between parents, students and teachers in improving the quality of education in low-income private schools and public schools across the country.
*Supporting the Communi...