Years of experience: 21

Business Development ManagerMarketingCRM managerITChanel ManagerSales & BizDev

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Raf's Career Path
Director, Strategy and ImplementationMar. 2024 -
Present
Pure Finance GroupDirector, Strategy and Implementation
Laurel, Maryland, United States• Led the design, execution, and implementation of the US Bank / Avvance project, establishing a new buy-now, pay-later channel for dealers. This initiative provided next-day funding to contractors and enhanced applicant payment options, creating a direct revenue stream for Pure Finance. • Developed detailed journey maps to uncover operational friction points, resulting in actionable improvem...
VP, ExperienceJan. 2023 -
Mar. 2024
SECU Credit UnionVP, Experience
As VP, Experience, I continue to be responsible for leading the development of business strategies focused on helping SECU achieve its omnichannel, member and employee experience objectives. This includes developing the strategy and identifying opportunities in partnership with colleagues in Corporate Strategy, Experience and Programs and other business line leaders. In this role, I advocate ...
VP, Channel OptimizationJan. 2022 -
Jan. 2023
SECU Credit UnionVP, Channel Optimization
Baltimore, Maryland, United StatesIn my promotion to VP, Channel Optimization, I am responsible for leading the development of business strategies focused on helping SECU achieve its omnichannel experience objectives. This includes developing the strategy and identifying opportunities in partnership with colleagues in Corporate Strategy, Experience and Programs and other business line leaders. In this role, I advocate and hel...

Raf's Posts

  • How I can help you

    I address key business hurdles: enhance customer experience via journey mapping and audits, boost efficiency with process maps and SOPs, and drive growth through business model and strategy development. Digital transformation and team alignment are also prioritized.

  • People I am looking for

    - Understand client challenges via discovery call or questionnaire - Review documentation and assess current state - Identify improvement opportunities - Develop tailored action plans: strategic roadmap, CX audit, SOPs, or coaching

  • Experience & Cases

    - Clients range from fintech startups to regional banks - Experience in strategic planning and CX optimization - Confidentiality maintained; Pure Finance Group named with permission - Seeking growing companies in fintech, financial services, or tech-enabled sectors

  • - Overcame scaling challenges in retail banking - Streamlined fintech startup operations - Enhanced customer experience with CRM and SOPs - Delivered strategies boosting efficiency, satisfaction, and revenue

  • How to contact

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