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Years of experience: 12
Community ManagerMarketing DirectorInfluencer Marketing ManagerPR ManagerBrand Marketing ManagerMarketing
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Exceptionally trusted; proven professional excellence.
Samantha's Career Path
Jun. 2024 -Present
Lingo BoutiqueFounder
Mexico City, MexicoMarketing Consulting: We help your business thrive by creating strategic marketing solutions that drive success across all markets. Our approach goes beyond communication—we connect your brand with audiences in a way that resonates deeply. We specialize in developing tailored marketing strategies, from high-level business planning and brand positioning to media planning, PR, and performance-d...
Feb. 2022 -Apr. 2024
BumbleSenior Director, Head of Integrated Marketing, Americas
Austin, Texas, United States-Brand Strategy: Drove Bumble’s growth across North America and LATAM, using omnichannel and e-commerce to expand reach and achieve three-digit growth. -Positioning & Partnerships: Led brand repositioning; developed impactful campaigns with Apple TV+, Netflix, and Snapchat, enhancing awareness and user adoption. -PR & Media Leadership: Directed PR strategy as main spokesperson, generating ove...
Apr. 2021 -Feb. 2022
BumbleMarketing Director, LATAM
Austin, Texas, United States