São Paulo, BrasilAs the Verbal Identity Lead at CBA B+G, a global frontrunner in branding, my role encompasses a broad spectrum of verbal branding initiatives. Key responsibilities and achievements include: • Strategic Direction: Oversee a diverse array of verbal projects, including tone of voice, brand manifestos, naming conventions, copywriting, advertising campaigns, packaging, and claims. • Cross-Function...
São Paulo, BrasilAs a freelance verbal identity consultant, I led and presented various projects in areas such as naming and tone of voice for clients in segments as varied as fintechs, healthtechs, streaming and education.
Nov. 2019 - Present
ViveAgoraFounder and Director of Branding and Content
São PauloAs the Founder and Principal Consultant of VIVEAGORA, I leverage my 25 years of industry experience to lead a diverse range of client projects. Established in 2019, VIVEAGORA specializes in: • Branding: Craft bespoke branding strategies that resonate with target audiences and drive business objectives. • Social Impact: Develop initiatives aimed at creating meaningful change, leveraging brand ...