Years of experience: 24

MarketingProducerConsultingEntertainmentScreenwriterJournalist

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Mateus's Career Path
Verbal LeadMar. 2022 -
Aug. 2024
CBA DesignVerbal Lead
São Paulo, BrasilAs the Verbal Identity Lead at CBA B+G, a global frontrunner in branding, my role encompasses a broad spectrum of verbal branding initiatives. Key responsibilities and achievements include: • Strategic Direction: Oversee a diverse array of verbal projects, including tone of voice, brand manifestos, naming conventions, copywriting, advertising campaigns, packaging, and claims. • Cross-Function...
Consultor VerbalAug. 2020 -
Mar. 2022
Keenwork DesignConsultor Verbal
São Paulo, BrasilAs a freelance verbal identity consultant, I led and presented various projects in areas such as naming and tone of voice for clients in segments as varied as fintechs, healthtechs, streaming and education.
Founder and Director of Branding and ContentNov. 2019 -
Present
ViveAgoraFounder and Director of Branding and Content
São PauloAs the Founder and Principal Consultant of VIVEAGORA, I leverage my 25 years of industry experience to lead a diverse range of client projects. Established in 2019, VIVEAGORA specializes in: • Branding: Craft bespoke branding strategies that resonate with target audiences and drive business objectives. • Social Impact: Develop initiatives aimed at creating meaningful change, leveraging brand ...