Lake Geneva, Wisconsin, United StatesLIVEWIRE, INC. • Milwaukee, WI • 2024 Head of Global Commercial Operations
As head of global commercial operations at LiveWire, an electric motorcycle brand backed by Harley-Davidson, I led strategic commercial initiatives to position the company for long-term profitability by 2028. I oversaw an $18M budget, driving operational and sales strategies across North America and Europe. Managed a t...
Vice President of Sales & Marketing
As vice president of sales & marketing at American Landmaster, I led revenue growth initiatives, optimized dealer relations, and supported a mission-driven, people-oriented culture. With a team of 4 direct reports and a $20M budget, I aligned sales strategies with production capabilities to enhance the dealer network’s revenue impact. Developed and executed...
Feb. 2020 - Jan. 2023
BRPBRP MARINE GROUP • Sturtevant, WI • 2018 – 2023
General Manager & Sales Director
As general manager and sales director at BRP Marine Group, I led the Southern U.S. region's commercial strategy, managing a $135M revenue portfolio and driving growth for BRP Marine Brands and Rotax jet propulsion products with OEM partners. I led a team of 10 direct reports, collaborating cross-functionally to optimize dealer networks, strengthen market prese...