Years of experience: 15
MarketingCopywritingEmail Marketing ManagerPartnerships ManagerEvent ProducerCreative Producer
Trust Score
Exceptionally trusted; proven professional excellence.
Chels's Career Path
Dec. 2022 -Jun. 2024
Horizon MediaDirector of Social Strategy and Buying, Lionsgate/Roadside Attractions
o Transitioned to Horizon at the request of Lionsgate to lead strategic planning and campaign management for top film and TV studios.
o Orchestrated the hiring of top-tier talent, managed a team of 7, and oversaw client and internal/external partner relationships, enhancing team strength.
o Delivered strategic paid social media plans, inclusive of influencer tactics, and campaign execution wh...
Mar. 2019 -Nov. 2022
CitizenNet, A Condé Nast CompanyDirector of Channel Strategy, Lionsgate
Portland, Oregon, United Stateso Directed the paid social team in planning and executing high-performing campaigns for film, TV, and publisher accounts, substantially increasing brand awareness and conversions.
o Enhanced campaign performance with strategic testing opportunities and first-to-market creative tactics.
o Ensured client satisfaction by delivering strategic insights and creative recommendations for creative tea...
Aug. 2018 -Jan. 2019
Kendo Brands, Inc.Sr. Social Media Marketing Manager, BITE Beauty
San Francisco, Californiao Revamped BITE’s social strategy, spearheading brand strategy initiatives that resulted in a 150% increase in social media engagement.
o Orchestrated and managed content shoots, cultivating influencer partnerships that expanded brand reach and boosted engagement by 200%. o Crafted compelling social media copy, significantly enhancing audience engagement and interaction rates.
o Successfully ...