Years of experience: 16
MarketingCommunity ManagerCopywriterMarketing Analytics ManagerEmail Marketing ManagerInfluencer Marketing Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Elena's Career Path
Aug. 2024 -Present
Marketing ConsultingConsulting Marketing Director
With 16+ years of experience, I help businesses achieve impactful, results-driven marketing solutions. I specialise in marketing strategy; campaign planning & implementation; branding & positioning; and creative & content development for both B2C and B2B businesses. My expertise also includes digital marketing, social media, and media buying, optimising online presence and performance. Additi...
Oct. 2022 -Jul. 2024
LG ElectronicsHead of Marketing
South AfricaI started with LG Electronics South Africa as a Product Marketing Specialist, covering both B2C and B2B categories. After 8 months with the company I was promoted to run the department and take the role of Head of Marketing. I manage 6 people including 3 product marketers and I am responsible for the overarching brand strategy and presence in South Africa as well as corporate public relations...
Jan. 2022 -Dec. 2022
LG ElectronicsProduct Marketing Specialist
Johannesburg Metropolitan AreaI started with LG Electronics South Africa as a Product Marketing Specialist, covering both B2C and B2B categories. After 8 months with the company I was promoted to run the department and take the role of Head of Marketing. For product marketing I was responsible for the full marketing function of 3 business units, including strategy and implementation of full-funnel campaigns with digital, ...