United States- Developed and managed comprehensive content and campaign strategies to support key vertical markets: Public Sector, Healthcare, Finance, Legal. - Directed key product launches to drive MQL and SQL.
- Collaborated with practice leaders and the wider marketing team to implement multi-channel campaigns.
- Analyzed marketing ROI to refine strategies and improve effectiveness.
- Conducted market...
Greater New York City AreaUniversum is a global thought leader in Employer Branding.
B2B marketing in the employer branding field. PR/Comms Demand Generation for 7 global markets in the Americas region. Content generation. Event production. Communication for external target audiences and internal stakeholders.
PanamáDigital strategies for 24 countries in the LATAM region. Planning, creative approach, assessing and measurement of digital initiatives and campaigns oriented to help to prevent the spread of the Zika virus in the region. Coordination of vendor and agencies.