- Adtalem is a leading healthcare educator partnering with organizations to address workforce needs, empowering students with access to world-class academic curriculums, certifications, and training programs. I designed and executed multi-channel campaigns to engage students at academic milestones, tested and optimized sending cadences for early registration campaigns, and improved engagement...
Boston, Massachusetts, United States- Built automation flows in Marketo to streamline customer journeys and enhance operational efficiency.
- Collaborated with international colleagues across multiple regions to build automation flows in Marketo and Salesforce and spearhead engaging email campaigns resulting in increased customer engagement and conversions.
- Developed engaging email campaigns in Marketo, driving increased cust...
- Crafted compelling B2C Email and SMS marketing campaigns, aligning with brand guidelines and driving engagement. - Designed journey automation flows to streamline customer experiences and improve campaign efficiency. - Utilized HTML coding to develop and enhance email templates, ensuring professional and visually appealing communications. - Executed B2C lifecycle marketing email efforts, in...