Years of experience: 19

Product discoveryMessagingAgileAI strategyA/B TestsE-commerce

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Felipe's Career Path
Group Product Manager - Digital Product and Growth StrategySep. 2021 -
Present
Itaú UnibancoGroup Product Manager - Digital Product and Growth Strategy
São Paulo, São Paulo, BrasilLeading the product strategy for business segment, with 4 squads focused on creating digital solutions for costumer service and base users growth.
Digital Coordinator - Growth, Content & AI StrategyOct. 2019 -
Sep. 2021
Banco ItaúDigital Coordinator - Growth, Content & AI Strategy
São Paulo, BrazilI have leaded strategy of growth, media and omboarding for digital customer services. I also have leaded UX Content Strategy for all conversational products.
Digital Coordinator - Product, Content & AI StrategyAug. 2018 -
Oct. 2019
Itaú UnibancoDigital Coordinator - Product, Content & AI Strategy
São Paulo, São Paulo, BrazilDirectly responsible for 18 team members, including POs, business analysts and content designers, I have leaded creation and evolution of digital plataforms for customer service - mobile and web. I also have leaded strategy of virtual assistents, based on artificial intelligence and machine learning -data strategy, content and brand persona

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