Years of experience: 29
MarketingMarketing Director💸 Marketing💼 C-level ExecutiveCMO🧨 Consulting
Trust Score
Exceptionally trusted; proven professional excellence.
Natalie's Career Path
Jan. 2022 -Present
TruStageVP, Customer Experience Management and B2B Marketing
Madison, Wisconsin, United StatesSupervised team of 70+ marketing and CX leaders and professionals at financial services company while controlling $17M budget, providing executive leadership, marketing, and customer advocacy expertise to drive marketing and CX strategies, programs, and initiatives. Applied business acumen to understand needs of multiple business units, translating functional strategies and goals into actiona...
Jan. 2020 -Jan. 2022
TruStageVice President, Customer Experience Management
Madison, Wisconsin AreaDesigned and implemented centralized CX capability, focused on understanding B2B and B2C customer journeys with brand. Tasked with CX strategy, persona development, journey mapping, and product mapping. Led team of 20+ CX professionals and owned $4M budget. Leveraged voice-of-the-customer insights from surveys to improve touchpoints. - Aided business unit partners with evolving customer focus...
Jan. 2017 -Dec. 2020
TruStageVice President, Consumer Insights & Market Strategy
Madison, Wisconsin, United StatesFocused on B2C operations, leading team of 6 direct reports and managing $1.5M budget. Drove market research to support product development, identify segments and targets, and brainstorm product ideas. Guided teams in determining best products for segments based on market fit and prototype success. - Improved new customer onboarding experience with enhanced product education, leading to reduc...