Years of experience: 28

United StatesMarketingEmail Marketing ManagerDigital Ads ManagerMarketing Director💸 Marketing

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Kelly's Career Path
Digital Marketing StrategistFeb. 2025 -
Present
Cambridge SchoolDigital Marketing Strategist
United StatesCrafted integrated performance marketing strategies for all owned and paid channels including setting KPIs, marketing budgets, content strategy, and ad campaigns. • Optimized Google ad campaign by removing poor performing ads, created Performance Max campaign which resulted lowering CPC by 23%, increased conversions by 50% resulting in 36 new perspective students for Fall 2025 admissions in...
Marketing DirectorOct. 2023 -
Jul. 2024
Iron Peak Sports & EventsMarketing Director
137 Mountain View Rd. , Hillsborough, NJ 08844Directed comprehensive brand marketing strategies across all owned and paid media to enhance brand visibility and engagement that resulted in 54% increase in Facebook and a 100% increase in Instagram engagement which contributed to 15 % growth in followers and 39% increase in visits. • Utilized data analytics from website traffic, Google ads, social listening, SEO and sales tracking to develo...
Digital Marketing and Communication DirectorSep. 2019 -
Dec. 2023
Collegium Musicum NJDigital Marketing and Communication Director
Old Bridge, New Jersey, United StatesResearched and identified optimal channels and platforms for effectively communicating brand messaging and marketing ticketed events to the target audience ensuring alignment with the overall branding message and objectives. • Defined KPIs and identified target audiences that aligned with the organization's branding goals while conceptualizing all organic and paid social media content, event ...

Kelly's Posts

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    About myself

    With over 15 years in digital marketing and ecommerce, I have spearheaded transformative strategies that boost brand visibility and drive growth. My expertise spans data-driven insights, SEO, and cross-functional team leadership, ensuring impactful campaigns with measurable success.

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    Job Description

    Seeking a role in digital marketing or ecommerce within a DTC brand, where I can manage digital shelf merchandising, AOV, and loyalty programs. I aim to leverage my skills to optimize operations, enhance customer engagement, and drive profitability.

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    How to contact

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    How I can help you

    Our services cover comprehensive digital strategies, including social media content, lead nurturing, remarketing, SEO, and PPC optimization. We conduct competitive analysis and set up analytic dashboards to enhance your marketing efforts and achieve desired KPIs.

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    People I am looking for

    We specialize in working with small businesses, including non-profits, local enterprises, and educational institutions, offering tailored digital marketing solutions to meet their specific needs and goals.

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    Experience & Cases

    Achievements include reducing Google CPC by 75% for a school, leading to over 30 new student leads monthly; redesigning a non-profit's website for better member engagement; and boosting summer camp registrations by 50% through integrated campaigns.

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    How to contact

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    About myself

    Accomplished senior leader with over 15 years in digital and ecommerce marketing, delivering innovative strategies that enhance brand visibility and customer engagement. Notably reduced Google Ads CPC significantly and drove substantial growth in new family registrations and weekday sales.

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    Job Description

    Seeking a dynamic digital marketing role within a company that boasts a robust DTC ecommerce presence and marketplace storefronts, where I can leverage my expertise to drive growth and elevate brand engagement across multiple channels.

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    How to contact

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