I am a digital marketing and e-commerce leader with over 15 years of experience in executing innovative marketing strategies that significantly elevate brand visibility, enhance customer engagement, and drive business growth across various industries and competitive markets. I excel in driving digital transformation by leveraging data-driven insights and performance metrics, allowing me to optimize marketing efforts, improve customer acquisition, and achieve measurable growth in online revenue and profitability.
I have a proven track record of leveraging SEO, e-commerce optimization, and targeted advertising strategies to maximize ROI. My ability to navigate complex market landscapes and emerging trends has enabled me to accelerate digital presence and drive sustained business growth. I thrive in dynamic environments where creativity meets data analysis, and I am passionate about harnessing cutting-edge technologies to deliver exceptional results.
Career Highlights:
• Executed an integrated marketing campaign for a summer day camp at Iron Peak Sports & Events, resulting in a 50% increase in new family registrations compared to the previous year.
• Boosted email open rates from 15-20% to 49% at Iron Peak Sports & Events while overseeing multiple business lines and driving marketing efforts for a new AAU basketball program.
• Launched a Facebook marketing campaign for a 5-part live stream concert series at Collegium Musicum, generating 9.5K views and increasing page likes by 89%.
• Directed an email CRM campaign for a 6-part concert series at Collegium Musicum, achieving a 10% click-through rate, 5% conversion rate, and selling out 2 of the 6 concerts.
• Exceeded a revenue target of $500K in the CPG vertical at SGS Net while driving the ideation, business strategy, and technical launch for D2C websites for brands such as Midol, Milk Chugs, Children's Memorial Hospital, and Gatorade Sports and Science Institute.
• Led e-commerce merchandising strategy for the apparel division at Spiegel, growing the businessMore...