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Years of experience: 19
MarketingStartup FounderUnited Kingdom💸 MarketingMarketing Director
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Exceptionally trusted; proven professional excellence.
Janey's Career Path
Aug. 2022 -Present
AvantraMarketing Director (Digital and Growth)
Responsible for demand and digital strategies and campaigns that are focused on scaling the business, improving the user experience and maximising revenue in EMEA, UK & I, North America and Nordics. Responsibilities include: - - Growth strategy development - Demand Marketing Strategy & Execution - Digital Marketing Strategy & Execution - Data analysis & reporting - ABM Strategy & Execution - ...
Sep. 2021 -Aug. 2022
Cambridge ConsultantsDigital Marketing Lead
- Develops the digital goals and strategy for the business.
- Develops and delivers digital marketing plans across the business, working with divisional and regional marketing managers.
- Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns, reporting performance against goals (ROI and KPIs).
- Develops email capability using Hubspot i...
Sep. 2020 -Sep. 2021
LexisNexis Risk Solutions GroupSenior Digital Marketing Manager at EG
Responsible for planning and executing integrated digital marketing strategies that resulted in increased sales, increased brand awareness, audience engagement, and brand advocacy. - Responsible for digital marketing strategy for EG and associated products
- Responsible for organic and paid SEO strategy for EG and associated products
- Project managed website build including UX and CRO opport...