New York, United StatesCreative leader responsible for product development, storytelling and innovation. • Responsible for the ideation and execution of BarkBox’s flagship direct-to-consumer product collections and the delivery and tone of the brand’s unique creative voice. • Oversaw multiple category-disrupting original product launches and licensed collections, driving steady subscriber growth leading to BARK’s I...
• Led creative vision and execution for promotional content and launch campaigns for popular animated films (Ice Age, Rio, The Peanuts Movie) contributing to combined $3.2 billion worldwide box office gross across six films. • Established the studio’s first creative services department, developing pipelines for production and collaboration between internal teams, Fox executives and brand part...
NYC◦ Led creative department for agency’s largest brand and entertainment projects as acting ECD. ◦ Helped land agency’s first consumer brand accounts: Dewar’s White Label and Nike. ◦ Mentored junior CDs and ADs and assisted developing a culture of cross-departmental collaboration. ◦ Agency tripled in size (billing and staff) during my tenure.