Years of experience: 20
MarketingBusiness AnalystConsultingGrowth HackerDigital Ads ManagerData Analyst
Trust Score
Exceptionally trusted; proven professional excellence.
Karen's Career Path
Mar. 2023 -Present
ZendeskMarketing Operations & Analytics Director
São Paulo, São Paulo, Brazil- Responsible for structuring the Marketing Operations area in Latin America, developing and implementing data analysis processes to support the business decisions of the Vice President and Directors.
- Participation in the rollout of global Marketing and Technology (martech) projects for the region, being responsible for the analysis, training, and presentation of data to the involved teams....
Oct. 2021 -Mar. 2023
ZendeskMarketing Operations & Analytics Senior Manager
São Paulo, São Paulo, Brazil
Mar. 2020 -Oct. 2021
Babel-Azza Business Intelligence & Insights Manager
São Paulo, Brazil- Responsible for all media analysis and optimizations delivered to customers. Strategic media partner. - Developed a weekly cadency with customers in order to review metrics for both, awareness and performance campaigns. Strong customer satisfaction. - Supported the strategic planning area through analysis and recommendation on social analytics as well as competitive and industry analysis.
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