Years of experience: 25

Startup FounderMarketingC-level ExecutiveCopywritingContent WriterProofreader

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    Natasa Djurdjevic
    Board member @ESEM Business School
    Verified
    I first worked with Aleksandra in late 90ies. Since then we have collaborated on various branding and innovation projects. Aleksandra is one of the most refined marketers I have worked with. She bring...

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Aleksandra's Career Path
Head Of Global Brand Content DevelopmentAug. 2021 -
Jul. 2023
ROLEXHead Of Global Brand Content Development
Hybrid / ParisWorking with the Rolex Strategy and Creation Hub, Neth Paris, I spearheaded development of 360° high-impact product marketing, brand platform, and international exhibition content, as well as high-profile partnership campaigns such as Oscars (AMPAS), Rolland Garros, Augusta (golf championship), or Salzburg Festival of classical music. Animated and coordinated cross-functional teams (strategy-...
Brand Strategy and Innovation ConsultantJan. 2017 -
Present
Skylog ConsultingBrand Strategy and Innovation Consultant
Paris & StockholmLeveraging design thinking, lean, and AI to facilitate creative processes, I empower teams to shift from incremental to disruptive innovation, launch new products and services, and create holistic brand and customer experience. From value proposition to minimum viable product and go-to-market strategy to storytelling. Facilitating design sprints. Worked with: ALD Automotive Benelux, Mutuelle ...
Visiting Lecturer - Brand Strategy and Digital MarketingSep. 2014 -
Aug. 2018
ISCOM ParisVisiting Lecturer - Brand Strategy and Digital Marketing
Paris, Île-de-France, FranceLecturer at Higher Institute for Communications and Advertising, Digital & International Marketing majors. Lectured 5th-year international students about global brands challenges. Coached 4th-year international students in developing creative and cost-effective integrated communications campaigns: from new product launches and client experience optimisation, to brand trust issues and brand re...

Aleksandra's Posts

  • About myself

    Possess deep expertise in brand identity and growth strategies, leveraging data-driven insights for CRM, AARRR funnel, and SEO. Proven success in corporate positions (Rolex, L'Oreal), startup & international brand expansion. Rebranded and scaled projects globally.

  • Job Description

    Seeking a challenging role as an international Brand Director or Marketing Communications Director. Eager to leverage global experience in brand strategy and communications to drive growth and innovation for purpose-driven organizations.

  • How to contact

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