International Brand Strategy and Marketing Leader. Innovation Consultant. Storytelling & Purpose-driven Growth Specialist.
Verified
From rebranding a fashion chain in 88 countries to launching a foodtech app with 200K monthly users and no ad budget, I help brands find their voice, scale their impact, and drive meaningful growth. In 20+ years of experience, I’ve led strategic and creative teams across the globe, partnering with global icons like Rolex, L’Oréal, and IBM, as well as fast-growth start-ups and purpose-driven ventures.
I bring a rare mix of business acumen, strategic clarity, and creative storytelling. As a design thinking (design sprints) facilitator, I now leverage AI to co-create innovative solutions, from value proposition to minimum viable product, to go-to-market strategy and storytelling.
I thrive in multicultural environments, adapt fast, and build bridges between silos. A writer, public speaker, and workshop facilitator, I infuse empathy and cultural relevance into everything I do. Passionate about sustainability, circular design, and collaboration, I work with teams who care about the “why,” not just the “how.”
Fluent in English, French, Serbian/Croatian, and learning Swedish.
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