Years of experience: 11
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Trust Score
Highly reliable; strong professional involvement.
Chris's Career Path
Mar. 2024 -Present
Self EmployedGrowth Marketing Consultant
San Francisco Bay Area · RemoteHelping clients with my Performance Marketing experience: - Uniswap Mobile App (Cryptocurrency):
- Advising on current Google UAC & Apple Search Ads strategy
- Complete campaign diagnostic, looking for areas to grow and improve - Weston Von Bouche (Online Clothing Retailer)
- Complete reporting rebuild on campaign analysis
- Grew campaign spend 40% quarter over quarter while keeping CPA flat ...
Aug. 2021 -Jan. 2023
ZendeskSenior Marketing Manager
- Managed all the Paid Social Lead Gen Campaigns for UK and NORDICS geos
- Implemented and oversaw all Content Syndication campaigns for the UK & NORDICS regions which became the best performing channel
- Reduced CPMQL by 50% and increased ROAS 120% for TOFU UK & NORDIC campaigns.
- Worked cross functionally with Regional Marketing, Creative & Analytics teams to ensure all marketing operation...
Nov. 2018 -Apr. 2020
NerdWalletPerformance Marketing Manager LVL 2
- Monitored and optimized campaign performance which included CTR%, CPI, CPA, and conversion rates from Click to Install as well as ROAS.
- Developed effective high performing campaigns which included Facebook, Google UAC, Twitter, Mobile Ad Networks & Apple Search
- Working with other teams such as Product, Design and Analytics to build a better infrastructure for app campaigns (better perfo...