Philippines ยท RemoteCurrently leading the consumer insight work for the launch of a new product development of a client's flagship brand that aims to expand its portfolio within frozen package and tap a new and exciting target market - Created the go-to-market strategy by identifying the most viable subcategory via market sizing using retail audit data, and the most lucrative consumer segment via qualitative imm...
Makati, National Capital Region, Philippines ยท RemoteFreelance marketing consultant for local and international clients with services ranging from end-to-end Market Research to Business, Product and Brand Design. Led several market research initiatives for Visum Ventures Inc. which involved qualitative studies for communications concept testing, product evaluation and consumer journey mapping to help the development of pipeline restaurant conce...