Years of experience: 26

Lifecycle ManagementFintechRetentionBanking & Capital MarketsStrategic PlanConsumer segmentation

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Rafael's Career Path
Senior Manager, Engagement & GrowthMar. 2022 -
Apr. 2024
Mercado PagoSenior Manager, Engagement & Growth
São Paulo, BrasilResponsible for the strategic management of the sellers' portfolio and Value Proposition, with a focus on increasing Total Purchase Volume (TPV) and maximizing Lifetime Value (LTV). Development and implementation of CRM strategies through activation, engagement, cross/up-selling, and customer retention campaigns (churn reduction), driving sustainable growth and customer loyalty. Managed a tea...
Engagement & Growth ManagerAug. 2021 -
Apr. 2022
Mercado PagoEngagement & Growth Manager
Responsible for the strategic management of the sellers' portfolio and Value Proposition, with a focus on increasing Total Purchase Volume (TPV) and maximizing Lifetime Value (LTV). Development and implementation of CRM strategies through activation, engagement, cross/up-selling, and customer retention campaigns (churn reduction), driving sustainable growth and customer loyalty. Managed a tea...
Cross Selling | Partnership ManagerOct. 2019 -
Sep. 2021
Mercado PagoCross Selling | Partnership Manager
São Paulo Area, BrazilLed the creation and development of a new area focused on increasing the penetration of banking products and services. Developed and executed the strategic plan to drive product penetration and established external partnerships aimed at acquiring new clients and expanding acquiring services. Managed a team of 2 people. • Promoted cross-selling of Mercado Livre products and services to the B2B...

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