Years of experience: 21
💸 Marketing💼 C-level ExecutiveAffiliate MarketingBrand Marketing ManagerCommunications ManagerPR Manager
Trust Score
Highly reliable; strong professional involvement.
Melissa's Career Path
Mar. 2022 -Nov. 2023
AlphaSenseChief Marketing Officer | Built Integrated Marketing Framework & Team that Drove 86% Pipeline Growth
- I created and launched a comprehensive growth strategy, new marketing and business development programs, functional integrations, and existing program optimizations that effectively transformed the marketing organization. Additionally, I elevated marketing capabilities by more than doubling the team to 78 talented multidisciplinary marketers. Founding sponsor of women’s ERG — AlphaWomen. - ...
Oct. 2019 -Mar. 2022
LitmusChief Marketing Officer | Built Company’s 1st GTM Strategy & Integrated Marketing Program
- I built and launched company’s first GTM strategy and integrated marketing program with team of 25 marketing professionals. Drove $55M in bookings from SMB, mid-market, and enterprise clients via innovative marketing programs and plans. - Turned around underperforming self-service online business by spearheading product-led growth initiative to acquire new subscribers, improve retention rat...
Nov. 2018 -Oct. 2019
SugarCRMChief Marketing Officer | Modernized Demand Generation & Diversified Marketing Mix to Grow Pipeline
Raleigh-Durham, North Carolina Area- I restructured and led a marketing and BDR organization of 25 professionals to enable $120M annual sales and channel partners throughout the Americas, Europe, and Asia Pacific regions. - Developed integrated marketing strategy and plan to drive demand generation, brand awareness, and business growth through product marketing, customer acquisition, and performance analytics strategies. - Tri...