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Rogerio's Career Path
Marketing ManagerOct. 2019 -
Present
YKPMarketing Manager
Brazil, São PauloResponsibilities: • Management of the YKP, Sysprice, XPTA, and Runsmart brands, each with distinct portfolios and target personas; • Planning and execution of digital marketing, social selling, and demand generation campaigns (Google, LinkedIn, YouTube, Taboola, Instagram, Facebook, X); • Content creation using AI (Jasper, Gemini, ChatGPT, Copilot) for blogs, landing pages (WordPress), articl...
Marketing ManagerJun. 2019 -
Jun. 2024
Box of WineMarketing Manager
Brazil- Implementation of organic campaigns on Instagram and eMail Marketing that generated a monthly traffic of 5k sessions. - Currently implementing a new eCommerce platform based on Magento to enable automation with Google Merchant and allow the creation of customized campaigns. - Development of new partnerships with importers that increased our portfolio by +50%. - All of those actions enabled ...
Marketing and Pedagogical CoordinatorJan. 2017 -
Oct. 2017
CNAMarketing and Pedagogical Coordinator
Brazil, São PauloResponsibilities: • Active participation in commercial initiatives to attract new students. Results: • Increased demand by 17% through social media campaigns; • Managed the academic team to improve performance indicators.

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