Years of experience: 10

United States💸 MarketingBrand Marketing ManagerMarketing Director

Trust Score

Highly reliable; strong professional involvement.

70%
Chris's Career Path
Founder/Director of MarketingOct. 2023 -
Present
Roots & Crown MarketingFounder/Director of Marketing
Richmond, Virginia, United StatesDrive marketing strategy, brand development, and analytics. Develop value propositions, positioning, journey maps, omnichannel marketing plans, measurement frameworks, and sales enablement tools. - Conduct comprehensive market research for healthcare clients, identifying key market trends, customer segments, and industry opportunities to inform strategic decision-making. - Develop brand packa...
Group Director, Media Strategy and ActivationApr. 2023 -
Oct. 2023
McKinneyGroup Director, Media Strategy and Activation
Lead team of planning, analytics, and activation specialists. Manage marketing budgets to drive impact, efficiency, and growth. Direct B2C, B2B, and DTC initiatives, media plans, and comms strategies. - Drive performance initiatives during New York Community Bank’s rebrand to Flagstar Bank. - Own client relationships: manage revenue targets, define performance goals, devise brand strategies, ...
Marketing Director, Strategy and PlanningOct. 2021 -
Apr. 2023
LL FlooringMarketing Director, Strategy and Planning
Richmond, Virginia, United StatesDirected marketing strategies for a $1B+ company. Managed $85MM budgets, including performance, brand, and e-comm spend. Owned agency relationships, including writing briefs and negotiating terms. - Led marketing for Lumber Liquidators’ rebrand to LL Flooring, including growth strategies, media plans, creative messaging, international delivery, and go-to-market plans for the new brand. - Impr...

Chris's Posts

  • About myself

    Proven expertise in performance marketing, brand management, paid media, and analytics. Achieved a 27% increase in marketing effectiveness YOY, a 12 PPT improvement in marketing contribution to sales YOY, and spearheaded the strongest sales year for a $1B+ national brand.

  • Job Description

    Seeking a Marketing Director role emphasizing performance and brand marketing strategy. Open to full-time, part-time, contract, and consulting opportunities.

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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