A respected speaker and leader, she guides organizations through transformative change, fostering community engagement and strategic partnerships with governmental and legislative bodies.More...
Chris Healy
Director of Marketing Strategy@Roots & Crown Marketing
Verified
I am a marketing leader and coach who excels at directing omni-channel brand and performance marketing plans that drive awareness, consideration, acquisition, conversion, and ROI, using digital and offline channels. I’ve worked with $1B+ organizations, local startups, and everything in between. I’ve led national rebrand initiatives on two occasions, and I have consistently achieved strong business results. For example, my marketing and optimization strategy for a national retailer drove +27% YOY increase in marketing effectiveness, +12% points in marketing contribution to sales, and led to the strongest sales year in company history. I am skilled in brand strategy development, paid media, analytics, testing, agency management, cross-functional collaboration, and budgeting. I also keep business needs at the center of everything I do, using marketing as a tool to achieve business goals. This includes defining appropriate KPIs and measurement frameworks that support the business strategy, and it involves communicating well with stakeholders.More...