I worked with Aga for c.18 months in STOLI Group when I was running the global vodka category and she was running the STOLI brand in my team (>75% of the total business turnover).
Aga's breadth (& ...
Trust Score
Exceptionally trusted; proven professional excellence.
London, England, United Kingdom- Redefining Global Brand Positioning to put STOLI back on growth trajectory by recruitment of new TA and retention/reactivation of current consumer base
- Delivering against 2023-2030 brand business goals: NSV/ CAAP/ GM% to drive Market Share growth Improving global GM%. Key focus 2024 pricing strategy implementation and mix improvements (& COG’s reduction)
- Global budget of $20M, with grow...
London, United Kingdom- Developed Brand Awareness Community Strategy to drive brand acquisition and retention - Lead the cross-channel project team to design and deploy nationwide activation to drive brand awareness and product trials via Digital, Social Media, Events and on/off trade. - Designed innovative seeding program based on brand advocacy and selective premium events (Goodwood events) and premium partnersh...