Years of experience: 6+

Email Marketing ManagerDigital Ads Manager💸 MarketingMarketing DirectorCopywriterMarketing Analytics Manager

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Theron's Career Path
Vice President of MarketingFeb. 2023 -
Present
Issuer Direct CorporationVice President of Marketing
RemoteSummary - Lead all digital marketing efforts for Issuer Direct, ACCESSWIRE and Newswire, including lead generation, email marketing, content marketing SEO and Events and Sponsorships. Key Achievements: * Built Paid Search lead generation engine, more than doubling number of SQLs coming from Google and Bing Ads. * Launched Email Marketing program, delivering significant incremental annual reve...
Vice President of Marketing Jan. 2020 -
Apr. 2022
JumpCrewVice President of Marketing
Nashville, TN and RemoteSummary: Head day-to-day operations for client marketing agency team, including Campaign Management, Ad Operations, and Media Buying, accountable for the full client marketing delivery P&L including revenue and bottom line profit targets. Key Achievements: *Tripled bottom line profit margin of the marketing function from 12% to 37%. *Accelerated lead volume (specifically, sales leads for Jump...
CofounderSep. 2018 -
Present
Sherman, TX and Bainbridge, WASummary: Led development of marketing strategy and delivery of all tactical aspects of marketing for clients, including Google Ads, Facebook Advertising, website development, email campaign strategy and execution, print media, public relations, social media content strategy and deployment, and brand/voice development. Key Achievements: *Implemented a digital content and SEO strategy resulting...