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Years of experience: 6+
Digital MarketingTeam Leadership🧨 ConsultingEngagement ManagerGoogle AnalyticsBrand Analytics
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Aaron's Career Path
Dec. 2023 -Present
RaketechHead of Marketing
United StatesDeveloping and implementing cohesive branding, positioning and messaging across channels
Owning email marketing strategy and optimizing for subscriber growth and engagement
Leveraging CRM data and insights to refine targeting and personalization
Collaborating with sales to develop sales enablement materials and campaigns
Managing paid media budgets and campaigns across programmatic, social an...
Mar. 2020 -Dec. 2023
ClearShiftChief Marketing Officer
Colorado, United States• Proven marketer driving successful marketing and brand strategy for a rapidly growing automotive retailer in the Denver metro, • Directly attributed to the achievement of 83%+ revenue growth in 24 months and 200% market share growth in 18 months by defining OKRs for paid media and organic marketing teams.
• Led a team of marketing specialists, developers, and data analysts in the expert exe...
Nov. 2018 -Mar. 2020
PIN Business NetworkDirector, Automotive Accounts
Greater Denver Area• Doubled automotive client base growth for the agency and data suite.
• Advised on client relationships and performance of automotive contracts.
• Advanced sales and marketing strategies.
• Evolved a Macro and Micro Sales Process flow chart which focused on developing 360-degree profit center approach to client experience and agency profitability.