Years of experience: 6+

Team LeadershipDirectorData AnalysisStorytellingBrand DesignerConsumer segmentation

Trust Score

Highly reliable; strong professional involvement.

70%
Shane's Career Path
Fractional CMOFeb. 2024 -
Present
Self-employedFractional CMO
Account Manager & Client AdvocateMay. 2015 -
Feb. 2021
TaigMarks Inc.Account Manager & Client Advocate
Elkhart, Indiana Area · On-siteWith TaigMarks, I designed strategic digital plans while leveraging a proven track record in multiplatform targeting across earned/paid advertising channels and content marketing initiatives for clients. I introduced digital marketing strategies to complement this established brand-first, design, and PR agency, helping to bring forward new ideas that expanded retainer services. I pioneered en...
Marketing and Communications ManagerSep. 2014 -
Jun. 2015
Greater Elkhart ChamberMarketing and Communications Manager
Elkhart, Indiana Area · On-siteI was recruited by the Chamber to shape and implement effective marketing strategies, branding initiatives, and internal communication plans that supported member organizations’ efforts in maximizing exposure through print and digital advertising—including weekly and bi-weekly e-newsletters. While in the role, I expanded our footprint in close collaboration with the president and vice preside...

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