Years of experience: 6+

ColombiaCommunity ManagerAffiliate MarketingMarketing DirectorMarketing Analytics ManagerCopywriter

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Diana's Career Path
Associate Director, Talent MarketingApr. 2022 -
Apr. 2024
OptumAssociate Director, Talent Marketing
ColombiaSubject matter expert in candidate attraction for assigned talent pools in Colombia and Puerto Rico, working in partnership with the United Health Group Enterprise Talent Marketing team to craft and deliver talent experiences that impact why people choose to work in Optum. Strategies: Responsible for the Talent Marketing media and campaign strategy for the Latam region, as well as innovative ...
Regional Marketing & Employer Branding ManagerDec. 2020 -
Apr. 2022
ConcentrixRegional Marketing & Employer Branding Manager
Bogota,D.C., Capital District, ColombiaExtended scope from previous role to include the leadership of offline Marketing strategies, in order to increase brand recognition for the Company in Latin America.
Digital Marketing Manager for Latin AmericaDec. 2014 -
Dec. 2020
ConcentrixDigital Marketing Manager for Latin America
Bogotá D.C., ColombiaManagement of digital strategies for the region (Brazil, Colombia, Costa Rica, El Salvador, Nicaragua, Honduras, Jamaica and Dominican Republic). Strategies: Management of global and regional digital communications and branding campaigns. Positioning of the brand in search engines, market research, benchmarking, key messages and cultural research for each market. Planning of effective campaig...