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Network Power100+ people
Roles
🔥66%
Startup Founder
💰33%
Investor & VC
✔️33%
IT
Geos
🇷🇺33%
Russia
🇺🇦33%
Ukraine
Work Background
Marketing Lead
Aug. 2022 - Jan. 2023Seattle, WashingtonThe company creates the next generation BrainCore cognitive technology
that leverages the most advanced deep learning and natural language processing algorithms.
Marketing Lead
Aug. 2022 - Jan. 2023Bellevue, WashingtonAI software boost your pipeline with qualified leads
and take off the load of customer lead generation team.
Marketing Advisor
May. 2022 - Jul. 2022I joined a great live team of award-nominated
digital developers in the CIS region
My main objective as a scrum-master and adviser:
- Create a marketing strategy based on an in-depth analysis of the market, competitors and brand-company.
- Build a product line and create a value proposition for our current and future customers.
- Combine marketing and sales into a single mechanism to attract qualified leads on a wide check.
- Set a marketing plan, and help achieve goals, driving the process for 9 weeks.
- Create terms of reference for a team of specialists, run inbound and outbound advertising campaigns.
As a result, the CEO left positive feedback: quality leads started coming into the sales department. Business goal achievement by 200%. Defined the company's vision and the team's key results. Created a development strategy for the next season / year.
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B2B Marketer
Jul. 2021 - Feb. 2022Tashkent, UzbekistanIT-company "Gold Partner 1C-Bitrix".
Development of websites, software, and workflow optimization.
Technical support and development of large e-commerce projects.
- Market and target audience analysis
- Marketing and brand development strategy
- Building a sales funnel for hypothesis testing
- Packaging, positioning, launching support services
- Generating leads on the level of FK Dinamo, Gazpromneft, the body wear
Marketer
Aug. 2020 - Jan. 2021Киев, УкраинаMarketing Agency
- Management (coordination) of the team
- Monitoring (tasks) of the project realisation
- Zoom conferences with experts
- Daily meetings, reports
- Market research (global and local)
- Analysis of key competitors
- Analysis of the current situation of the client company
- Customer segmentation and audience selection
- Conducting interviews with customers
- Creation of promotion plan
- Development of product line
- Development of communication strategy
- Brand platform development
- Packaging of sales services and core product
- Development of usability (landing page structure)
- Content creation (creatives, text, video, photos)
- Designing the customer browsing path and setting up the sales system
- Collaboration with the project manager, copywriter,
Traffic manager, designer.
Result:
- Marketing foundation
- Unique positioning
- Company brand image
- Sales funnel
Projects:
- Real Estate
- Massage Course
- Interior Design & Renovation
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Strategist
Jun. 2020 - Aug. 2020Дубай, Объединенные Арабские ЭмиратыOnline Wellness Marathon
- Market analysis (global and local)
- Analysis of competitors and leading global lecturers
- Analysis of the current situation of the client company
- Customer segmentation and audience selection
- Marathon development scenario creation
- Development of communication strategy
Marketing Advisor
Apr. 2022 - Jul. 2022Лондон, Англия, Соединённое КоролевствоHave worked with a wonderful cosmetology and
beauty expert who has a YouTube Silver Play Button
In short:
- Completely rethought marketing and sales
- Built a clear plan of action, economics, and KPIs
- Systematically launched two educational products
- Reached our goals in Scrum mode
- Automated of funnel and sales department, created the motivational system
- Launched weekly sessions and task privatisation
- Conducted cross-cutting and financial analytics
As a result of the CEO review, along with me
year of year in the crisis we grew by 70%
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Founder
Jan. 2021 - Apr. 2022Киев, УкраинаStrategically constructing and finding a solution
according to the specifics of the business
Key activities:
- Analysing the current state of marketing
- Identifying weaknesses and establishing points of development.
- In-depth market survey and competitor analysis
- Understanding how the primary competitors are selling, take unique ideas, build back up.
- Target audience segmentation.
- Knowing who our customers are, conducting interviews, compiling a customer profile.
- Developing a brand platform
- Discovering the potential of the business to find a competitive positioning.
- Packaging the product line
- We break down the product, write out the content and design the website.
- Constructing a Customer Journey Map
- Creating a sales funnel to build trust with your audience.
- Launching Media Campaigns
- Building advertising strategy - sales channels - media planning.
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Sales funnel architect
May. 2020 - Aug. 2020Киев, УкраинаHelped launch the production center of Zhenya Gordienko and Vasily Timoshenko,
products from famous bloggers, such as Ksenia Mishina.
He spent 80% of his time on Artem Stepanchuk's project business with China.
They are mentioned in Forbes UA, ELLE, Vogue, VC.
I divided the whole process into specific stages:
- Building the structure, the messaging, the sales funnel.
- Assisting with content, presentations, website.
- Launching webinars, auto webinars, moderation
- Optimizing of Leeloo.ai, Bizon, Getcourse platforms
- Technical implementation, integration, analytics
Received positive response and feedback from project manager.
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