ŠKODA AUTO a.s.B2C Coordinator
Jan. 2005 - Jul. 2011Mladá Boleslav, Central Bohemia, CzechiaAs ŠKODA’s Content Team Leader, I develop and implement Pan-European CMS tools, lead marketing and e-commerce strategies, and create web platforms for digital campaigns in over 100 markets. I collaborate closely with the Planning, Strategy, and Development departments, managing all new car launches, motor shows, lifecycle activities, and digital, PR, and brand campaigns to ensure effective execution.