Nomsa Sibanda

Head/VP of Marketing @Freelance

SEO ManagerGoogle AdsInfluencer Marketing ManagerTwitterGoogle AnalyticsSemrushTikTokMailChimpFacebookMarketoSMM ManagerHubspotInstagramEvent ProducerBrand AnalyticsLinkedInMarketing Analytics ManagerCopywriterDigital Ads ManagerEmail Marketing ManagerContent ManagerCommunications ManagerBrand Marketing Manager💸 Marketing

Dynamic marketing leader with over 13 years’ experience in globally recognised organisations and start-ups across software, professional services, healthcare, engineering, L&D and not-for-profit. Deep expertise in go-to-market (GTM) strategy, developing memorable brand experiences and delivering data-driven marketing strategies that drive revenue growth and customer retention. Global experience & team management includes UK, Americas, APAC and EMEA markets.

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Work Background

Freelance ProjectsFreelance Marketing Consultant

Jan. 2024RemoteWorking with ambitious companies looking to accelerate their marketing efforts to meet growth targets. My approach for long-term and short-term projects includes: - Brand positioning and messaging - Go-to-market planning - Growth hacking - Budget management - Hands-on oversight of tactical execution Let's connect if you need an extra pair of hands to start delivering results quickly.

flydocs (Lufthansa Group)Head Of Marketing

Mar. 2022 - Dec. 2023Fully remote · RemoteSkills: Teamwork · Product Launch · Influence At All Levels · Go-to-Market Strategy · Lead Nurturing · Pricing Strategy · Public Relations · Demand Generation · Brand Management · Programme Delivery · Enterprise Software · Customer Acquisition · Campaign Effectiveness · Strategic Vision · Relationship Development · Multicultural Team Leadership · Marketing Materials · Global Business Management · Marketing Budget Management

flydocs (Lufthansa Group)Marketing Manager

Feb. 2019 - Mar. 2022Birmingham, England, United Kingdom/Hybrid · HybridSkills: Teamwork · Product Launch · Influence At All Levels · Go-to-Market Strategy · Lead Nurturing · Pricing Strategy · Public Relations · Demand Generation · Brand Management · Programme Delivery · Enterprise Software · Customer Acquisition · Campaign Effectiveness · Strategic Vision · Relationship Development · Multicultural Team Leadership · Marketing Materials · Global Business Management · Marketing Budget Management

The OR SocietyMarketing and Communications Manager

Feb. 2018 - Dec. 2018Birmingham, United Kingdom · Hybrid

The Working Manager LimitedMarketing Consultant

Feb. 2017 - Dec. 2018Fully remote

Zimbabwe International Women's Awards (ZIWA)Marketing Manager

Apr. 2015 - Feb. 2018London, United Kingdom · RemoteManagement and execution of ZIWA marketing with a focus on delivery of branded content initiatives for execution across owned social & digital assets.

Premier ITMarketing Manager

Apr. 2015 - Feb. 2017London, United KingdomDriving the marketing strategy for Premier IT as key member of senior management team in line with business objectives. Increasing demand generation for Premier IT's solutions in appraisal, revalidation, care certificate and training management markets.

Premier ITSenior Marketing Executive

Oct. 2014 - Apr. 2015London, United KingdomRaising awareness of company products and services and generating good quality sales opportunities to support the achievement of company sales targets through planning and implementing marketing activities across the full marketing mix. Effectively using line management and relationship management of partners as key commercial drivers across healthcare, training, membership and private sectors.

Institute of Workplace and Facilities ManagementMarketing Executive

Jan. 2012 - Oct. 2014Bishops Stortford, United KingdomProviding marketing services to the Institute and leading on online communications. Strong focus on online marketing, covering the website, CRM, SEO, social media and email marketing. Delivery of marketing plans to support various business functions and stakeholder management.

Fleming EuropeMarketing

Sep. 2011 - Nov. 2011Bratislava, SlovakiaManaging e-communications, digital communications, defining target audiences and creating suitable tailored messaging for Fleming's core markets in CEE and MEA markets. Identifying and building relationship with Media Partners across Europe including maintaining communication with speakers, vendors, and participants of conferences. Specialisation of marketing activities in financial services and oil & gas markets.

Youth Star CambodiaMarketing & Communications Officer

Feb. 2011 - Aug. 2011CambodiaDeveloping new streams of funding to implement strategic goals and securing meetings with potential donors/partners such as the United Nations Trust Fund (UNTF) and private sector donors. Focus on developing and strengthening relationships with International volunteer organisations to recruit long term volunteers to join Youth Star on a consistent basis.

TrelleborgMarket Research Assistant

Aug. 2010 - Nov. 2010Leicester, United KingdomRole focussed on sector researching and market sizing to expand market share of company within the comfort solutions industry.

Leicester City CouncilProject Coordinator (OUTREACH)

Sep. 2009 - Mar. 2010Leicester, United KingdomFacilitating workshops and coordinating smooth running of events in conjuction with International Refugee Week.