Nicole Nigh

Managing Director, PR Agency Leader @Just Drive Media

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As a seasoned communications and strategic operations professional, I blend a keen understanding of emerging technologies with a commitment to high standards, forming the foundation of my professional approach. Known for innovative leadership and compelling public speaking, I excel in team guidance, stakeholder engagement, and achieving consensus under strict deadlines. My career showcases outstanding leadership in orchestrating marketing campaigns that reflect consumer trends and brand essence, backed by strategic content creation and media expertise to hit the mark with target audiences. Since 2023, in my capacity as a Strategy & Operations Consultant, I have played a pivotal role in driving the growth of startups and small to medium-sized businesses, supporting vital areas such as fundraising, operations, and marketing strategy. I have also developed and delivered bespoke marketing communications training for teams and agencies. In my previous role as Managing Director at Just Drive Media, San Francisco, I orchestrated a comprehensive realignment of the analytics and social content divisions, contributing significantly to the company's evolution. My tenure was characterized by marked advancements in operational efficiency, creativity, and scalability, reinforcing our position as an industry frontrunner while servicing clients such as Dropbox, LinkedIn, Realtor.com, Robinhood, VMware (Broadcom), and Upwork. At Havas Media Group in New York, my role as Vice President, Strategy Lead North America, was pivotal in the development of a dynamic paid social media team and the enhancement of digital strategy for North American markets. I played a key role in expanding the global digital advertising for LVMH, earning accolades for my strategic leadership. My tenure at Erwin Penland as Content Director for Verizon and COX accounts involved leading a sizable team and securing major contracts, underscoring my competency in content strategy and project execution. During my engagement at Ogilvy in Washington, D.C., I wa