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Work Background
Mate academyHead of Marketing
Aug. 2023 - Apr. 2024- Managed a team of 8 in-house specialists – user acquisition, creative team, SEO, SMM and CRM marketer;
- Implemented Strategic planning, Key Tasks roadmap, KPIs, run-rates and achieved 2 company's all-time monthly highs: revenue and leads quantity.
- Big Budget Campaigns Management: Meta / Google / Influencer / Affiliate / Email marketing campaigns
- Organized a systematic paid and non-paid lead-generation process.
- Data Analytics & Reporting: analyzed key metrics (ROAS, CAC, CPL, CPC), conversion patterns, website traffic using GTM, GA4, Amplitude, Looker Studio, CRMs.
- implemented CRO and A/B testing for ads/landings/funnels.
GoIT - start your career in ITHead of Marketing
Apr. 2022 - Aug. 2023- Hired and managed a team of 8 industry professionals;
- Built up Google / Meta / Influence lead generation processes from 0 to 12k leads/monthly for LATAM
market;
- Built up creative and testing processes using the Creative Factory approach;
- Set up an A/B testing process for all parts of the funnel, including Google ads, Facebook ads, landing
pages, special offers, etc. Result: monthly revenue grew x2;
- Established lead generation using a free products funnel: webinars, marathons, and test drives. Result:
achievement of an all-time high in revenue, event visitors, and leads.
Ultima.SchoolHead of Marketing
Mar. 2021 - Apr. 2022- As the first employee I built every single marketing process in the company to lead us to the VC funding;
- Conducted a Market Research, created and executed go-to-market strategy from 0 to the market fit;
- Managed a team of 12 people – user acquisition, content, SEO, retention, product marketing teams!
- Organized a systematic paid and non-paid lead-generation process: up to 4,500 leads monthly;
- Built strategic and tactical planning processes: Key Tasks roadmap, KPIs, run-rates, sprints, etc;
- Big Budget Сampaigns Management: Meta / Google / Influencer / Affiliate / Email marketing campaigns;
- Improved key metrics (ROAS, CAC, CPL, CPC) consistently using GA4, Looker Studio, CRM, Parabola;
- Built a unique lead assessment approach to understand their quality before they get into sales dept;
Ultima.SchoolSenior Growth Marketing Manager
Jul. 2020 - Mar. 2021- Conducted cusdevs, demographic and demand research to choose between short-listed markets: Brazil, Indonesia, India and Turkey;
- Built up a Go-to-Market strategy and bootstrapped Ultima’s launch in Brazil;
- Launched and managed Meta / Google campaigns from the test stage to the market fit;
- Built in cooperation with devs and designers initial versions of landing pages and produced tons of
creatives;
- Initiated and built Ultima’s testing processes: ads, creatives, landing pages, UVPs, etc;
- Set up semi-automatic marketing reporting system using Parabola to see the results of campaigns from
click to sale;
- Launched a pack of WhatsApp autoresponders (API) and email marketing (Getresponse);
- Confirmed the market hypothesis and got promoted to Head of Marketing.
Genius.SpaceHead of Marketing
Jul. 2019 - Jul. 2020- Reworked the marketing strategy, did corrective measures. Achieved +100% YoY revenue growth;
- Reworked marketing strategy for 10 online products and 2 offline events:
- Best case for an offline event: 17000 visitors Aho have bought tickets for a 3 day offline event;
- Best case for an online event: 54000 registrations and 25000 attended the event;
- Developed and promoted over 20 various funnels, including evergreen ones;
- Led GM s key products to several new markets: Poland, the USA, Turkey, and Indonesia;
- Promoted 4 big yearly live events and 100+ online events (webinars, marathons, workshops, etc).
Genius.SpaceSenior Growth Marketing Manager
Jan. 2019 - Jul. 2019- Executed the marketing tests to choose between several countries (the USA, Poland, Indonesia, Turkey);
- Launched and managed Meta / Google campaigns from the test stage to the market fit;
- Cooperated with devs and designers to build landing pages and creatives, set up testing processes;
- Established a marketing reporting / analytics system;
- Confirmed 2 markets (Poland and Indonesia) and got promoted to Head of Marketing of the company.
Byzantium ICO AgencyMarketing Lead
Oct. 2017 - Jan. 2019- Managed a team of 22 industry professionals + 30 subcontractors. Achievements:
- Project 1: revenue $50,000,000. Marketing budget $1,500,000. ROAS 3333%;
- Project 2: revenue $70,600,000. Marketing budget $1,200,000. ROAS 5800%+;
- Account management: built relations with clients, set up a connection between the team and the client,
presented key results of our work to the clients, etc;
- Oversaw the teams approach to each client to create a unique strategy for each project;
- Implemented SCRUM/Agile as a method of management and performance of the team;
- Enhanced team interaction, performance marketing and creative processes.
Byzantium AgencyMarketing Specialist
May. 2017 - Oct. 2017- Built and executed ~10 marketing strategies for our clients;
- Managed client ad campaigns in Meta / Google;
- Wrote texts for ads and creatives;
- Built PR media plans and agreed on publications with media;
- Our key clients’ projects succeeded (about $20,000,000 raised), and I was promoted to Marketing Lead.
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