Nikki Jefferson

Director of Marketing & Corporate Development @Volaris Group

Email Marketing ManagerDigital Ads ManagerMarketing Director💸 MarketingCopywriterCRM manager🧨 ConsultingBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

With over 9 years of experience in Marketing and Corporate Development, I am a strategic and creative leader who drives global brand recognition and growth. I bring diverse perspectives and experiences to any team, as I have lived and studied in two different countries. As the Director of Marketing at Volaris Group, I spearhead global marketing initiatives supporting eight portfolios and 70+ business developers. I lead a cross-functional and award-winning team, scaling from inception with limited resources. I also provide internal support and coaching to 12 marketing leaders, optimizing performance and training programs. I am proficient in budget management, event marketing strategy, B2B marketing strategy, and corporate branding. I have also demonstrated my skills in website migration and redesign, branding, paid advertising strategy, and content creation, resulting in increased inbound lead conversion rates and improved user experience.

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Work Background

Self EmployedStrategic Marketing Consultant

Jan. 2022Milton, Ontario, Canada-Website Migration and Redesign: proficient in transitioning websites for improved SEO and user experience, ensuring clients' online presence is optimized for maximum impact and visibility. -Branding: skilled in leading re-branding initiatives to enhance brand recognition and consistency within target markets, fostering stronger connections with customers. -Paid Advertising Strategy: experienced in developing and executing Google AdWords campaigns, resulting in heightened inbound lead conversion rates, driving tangible results for clients' businesses. -Content Creation: crafting compelling site copy and ad materials tailored to client specifications, effectively communicating brand messages to target audiences, and driving engagement. -Comprehensive Digital Solutions: developing holistic digital solutions ensuring clients' online presence is strategically positioned for success. Recent client list & references availible by request.

Volaris GroupDirector, Marketing & Corporate Development

Oct. 2019Mississauga, Ontario, CanadaDepartment Head | Team Leader | Marketing Coach | Global Brand Builder -Spearheaded global marketing initiatives supporting 8 portfolios and 70+ Business Developers -Led a 2X award-winning cross-functional team, scaling from inception with limited resources -Provided internal support and coaching to 12 marketing leaders, optimizing performance and training programs -Executed strategies to boost global brand recognition and equity in established markets -Designed and executed successful global events, improving close conversion ratios -Managed several technical environments including Marketo and Salesforce, providing advanced reporting and overseeing integrations -Proficient in budget management and handling large service contracts valued in millions

Volaris GroupDirector of Marketing

Jan. 2018

Volaris GroupMarketing Manager for Mergers & Acquisitions

Sep. 2015 - Dec. 2017Mississauga, ONStrategic Marketing Architect | Campaign Specialist | Content Creator -Established a best in class marketing department and strategy from ground zero -Engineered and implemented demand generation campaigns driving over 100 influenced opportunities within the inaugural 12 months -Developed operational protocols to sustain newly structured digital lifecycle, integrating lead scoring, workflow rules, and data sanitation procedures -Crafted persona-focused content to support initiatives