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Work Background
Strategic Marketing Consultant
Self EmployedStrategic Marketing Consultant
Jan. 2022Milton, Ontario, Canada-Website Migration and Redesign: proficient in transitioning websites for improved SEO and user experience, ensuring clients' online presence is optimized for maximum impact and visibility. -Branding: skilled in leading re-branding initiatives to enhance brand recognition and consistency within target markets, fostering stronger connections with customers. -Paid Advertising Strategy: experienced in developing and executing Google AdWords campaigns, resulting in heightened inbound lead conversion rates, driving tangible results for clients' businesses. -Content Creation: crafting compelling site copy and ad materials tailored to client specifications, effectively communicating brand messages to target audiences, and driving engagement. -Comprehensive Digital Solutions: developing holistic digital solutions ensuring clients' online presence is strategically positioned for success. Recent client list & references availible by request.
Director, Marketing & Corporate Development
Volaris GroupDirector, Marketing & Corporate Development
Oct. 2019Mississauga, Ontario, CanadaDepartment Head | Team Leader | Marketing Coach | Global Brand Builder -Spearheaded global marketing initiatives supporting 8 portfolios and 70+ Business Developers -Led a 2X award-winning cross-functional team, scaling from inception with limited resources -Provided internal support and coaching to 12 marketing leaders, optimizing performance and training programs -Executed strategies to boost global brand recognition and equity in established markets -Designed and executed successful global events, improving close conversion ratios -Managed several technical environments including Marketo and Salesforce, providing advanced reporting and overseeing integrations -Proficient in budget management and handling large service contracts valued in millions
Director of Marketing
Volaris GroupDirector of Marketing
Jan. 2018
Marketing Manager for Mergers & Acquisitions
Volaris GroupMarketing Manager for Mergers & Acquisitions
Sep. 2015 - Dec. 2017Mississauga, ONStrategic Marketing Architect | Campaign Specialist | Content Creator -Established a best in class marketing department and strategy from ground zero -Engineered and implemented demand generation campaigns driving over 100 influenced opportunities within the inaugural 12 months -Developed operational protocols to sustain newly structured digital lifecycle, integrating lead scoring, workflow rules, and data sanitation procedures -Crafted persona-focused content to support initiatives
Marketing and Communications Associate
Volaris GroupMarketing and Communications Associate
May. 2015 - Aug. 2015Mississauga, ON
Publics Relations and Marketing Intern
Fusion Restaurant Concepts Corp.Publics Relations and Marketing Intern
May. 2014 - Sep. 2014
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