Nazaret Bermúdez - General Manager, Casa del Panal

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Work Background

Casa del PañalGeneral Manager

Apr. 2018Ciudad de Panama• Sells products to customers, focusing on volume, mix and profitability targets • Establishes and maintains effective customer relationships to understand customer needs • Prepares sales plans using company targets. • Ensures efficient marketing activities and value proposition to customers. • Identifies and drives the development of new market opportunities in the designated market and ensures know-how sharing and cross-collaboration. • Manages administrative procedures in sales processes, and supports collection and administrative management activities when needed. • Management of budgets, sales per areas, follow up of collections and payable accounts.

Bero Group, S.A.Gerente

Feb. 2016 - Jan. 2018PanamaOperation, Administration, Sales, Finances and Customer Service.

Global Bank CorporationOficial de Crédito

Sep. 2007 - Aug. 2011Panamá- To develop initiatives to validate credit policies and guidelines that improve credit analysis. - Approval for credits in accordance with the limits and presentation of the Appropriations to the Bureau of Credit (Mortgages, Personal Loans, Auto Loans and Credit Cards)

RegusGeneral Manager

Jan. 2014 - Jan. 2016PanamáSales, Operations, Administration and Finance Processes - Set and achieve short and long-range forecasts and goals for the Cluster - Set sales and KPI goals, budgets, objectives, and marketing plans and communicate this to suppliers and Brokers - Develop individual action plans for each Business Center - Identifying growth opportunities by account, format and by category; identifying top clients - For each Business Center, track retail efforts and measure compliance and results. - Giving follow up and assure financial and logistic objectives - Meet regularly with suppliers, dealers, brokers and employees to review results, provide training, and develop plans to achieve goals. - Utilize the KPI and Mystery shopper program for on-going feedback and improvement. - Monitor and help manage inventory levels at each Business Center to optimize sell-in and sell-out. - Generates profitable new business within the local market in order to exceed set targets. - Manages the entire sales cycle from lead/enquiry development, negotiation to close. - Drives revenue for Regus by effectively and consistently selling all products - Retains and develops existing client relationships that result in new business leads and maximising client revenue potential. - Pro-actively self generates leads & effectively manages the pipeline generated through marketing. - Accountability for Centre profitability, Centre performance and the Centre’s success - Ensures the centre team is delivering exceptional customer service and client’s needs are handled effectively and efficiently. - Conducts meetings to brief the team on daily workflow, prioritizing and delegating to the centre team in order to meet deadlines and customer needs. - Builds, manages, motivates and develops the centre team and their performance - Responsible for recruiting, inducting, training, managing, motivating and developing centre team.

Global BankPremium Executive Officer

Aug. 2007 - Jan. 2014Panamá3 Years of Sales and Customer Service Experience handling and constructing relations with Top Clients - Generate new sales of customers to place Banking Products - Increased CustomersPortfolio through the Cross Selling Products and referrals - Design and implementation of strategic plans aimed to meet and exceed the goals established in the Premium Segment Branch. - Maintenance of existing bank customers and increase loyalty through service and products - Service and Customer Complaint Handling for the Premium Segment - To develop initiatives to validate credit policies and guidelines that improve credit analysis. - Approval for credits in accordance with the limits and presentation of the Appropriations to the Bureau of Credit (Mortgages, Personal Loans, Auto Loans and Credit Cards)