PodravkaTrade marketing manager
Apr. 2010 - Aug. 2012KoprivnicaLeading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories. Contributing to the Companyโs goals and objectives and improving market share, customer satisfaction and productivity performance. Development of a trade promotional plan with key customers and channels. Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management. Developing, implementing & evaluating category plans to meet profit objectives. Managing and evaluating trade promotion levels to achieve maximum returns.