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Work Background
National Audubon SocietyCommunications Manager
Nov. 2023Albuquerque, New Mexico, United States• Manage marketing efforts including newsletters, reports, graphic design, social media, website management, blogs, and video/photography
• Collaborate with team members across the organization to ensure all communication materials support the organizations mission while aligning with official branding standards
• Monitor analytics, including social media and website, to determine how best to reach the targeted audience
• Support legislative priorities for the organization including press releases, advocacy campaigns, and general promotion via social media, email, and website
The University of New MexicoCommunication and Outreach Coordinator, UNM Latin American and Iberian Institute
Aug. 2019 - Nov. 2023• Manage all LAII marketing efforts including department newsletters, annual reports, graphic design, social media, and video; serve as webmaster for LAII website, managing webpage content, design, and architecture; and ensure all communication materials align with official UNM branding standards
• Develop and oversee the LAII’s extensive network of Latin American-themed outreach programming implemented regularly throughout the year including professional development and resources for K-12 educators, postsecondary programming for the UNM community, and outreach programming in the greater Albuquerque area through community partnerships with museums, cultural centers, businesses, etc.
• Incorporate participatory planning processes to responsively meet the needs of diverse stakeholders and audiences
• Collaborate with campus and community partners to leverage resources and identify new opportunities
• Maintain grant components including budgeting, documentation, and deliverables
The University of New MexicoSenior Marketing Representative, Alumni Association
Sep. 2018 - Aug. 2019Albuquerque, New Mexico• Create and implement strategic communication plans that incorporate a range of communications - social media, print, photography, and other mediums - in order to promote the work of the Alumni Association and The University of New Mexico with alumni across campus, the New Mexico community, and beyond
• Ensure all communication pieces that originate from the Alumni Relations Office appropriately represent the Alumni Association's sub-brand as well as the main UNM branding criteria
• Supervise and direct the work of the website manager, developing strategy to ensure engagement, reliability, and accessibility
• Assisted in the development of The Mirage, the Alumni Association's biannual magazine with circulation of 150,000+
• Met with various internal and external clients to craft marketing campaigns and communications strategies that tied the goals of the UNM Alumni Association with broader strategic initiatives of The University of New Mexico
The University of IowaCreative Media Specialist, International Programs
Feb. 2016 - Sep. 2018Iowa City, Iowa Area• Webmaster for IP website - trained and assisted staff on web content management, diversified web content daily with blog posts, news stories, videos, announcements and graphics. Managed full website redesign in 2018
• Compiled annual report, special funding reports, and other statistical documents
• Assisted in social media planning and content development for all IP channels
• Developed and designed posters, website graphics, logos, infographics, and informational collateral for the department
• Met with various internal clients to craft marketing campaigns and communications strategies.
• Tied IP goals into UI initiatives and made recommendations for strategic direction of IP
marketing materials and messaging
FusionfarmContent Marketing Specialist/Website Project Manager
Oct. 2014 - Feb. 2016Cedar Rapids, Iowa Area• Managed content and inbound marketing accounts including campaign development, content calendar creation and reporting of analytics
• Authored various types of content including blog posts, eBooks, white papers, email marketing, website copy, and television/radio scripts • Implemented successful campaigns for fusionfarm.com and other clients which resulted in organic, qualified leads and customers
• Managed website projects, collaborating with designers, developers and the client to ensure quality execution and timely launches
Tableaux GrillesContent Marketing Specialist
Nov. 2013 - Jul. 2014Austin, Texas Area• Conducted and presented extensive preliminary research on the industry including influencers, potential clients and competition
• Helped create and implement a digital marketing strategy, which included launching, managing and editing the company's online magazine, TableauxMagazine.com
• Assisted in the development and launching of the company's rebrand, which included a new website, new product and a focus on commercial clients
• Assisted with a variety of miscellaneous marketing tasks including press releases, content creation and administrative work
We Are SocialAccount Executive Intern
Jun. 2013 - Aug. 2013New York, New York• Managed and created content for all platforms for a luxury men’s fashion brand including Twitter, Facebook, Instagram, Pinterest and Google+
• Assisted in the brainstorm and development of campaigns
• Assisted in development of pitches to new clients
Hancher AuditoriumStudent Researcher
Oct. 2012 - Jun. 2013Iowa City, Iowa• Conducted research about students’ musical tastes, through interviews and surveys
• Created a multi-platform student engagement project including radio and social media (Facebook, Tumblr and Spotify)
• Attended a national symposium where I presented my research and participated in discussions about student engagement with leaders in the performance arts industry
University of Iowa College of Public HealthWeb Assistant
Sep. 2011 - Jul. 2012• Assist with development, design and upkeep of web pages
• Write and design publicity material for the college
Iowa Journalist MagazineDesign Editor
Jan. 2011 - Jun. 2013• Managed a group of student designers to produce two yearly magazines circulated to over 4,000 recipients
• Assisted with the page design and organization of the magazine
Quill and Scroll International Honorary Society for High School JournalistsAdministrative Assistant
Jan. 2011 - May. 2013• Designed flyers, ads, logos, and banners
• Assisted with administrative tasks including the development, design and upkeep of webpages
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