Karén Mkhitaryan - Head of Growth & Marketing, HeyBlas

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Work Background

HeyBlasHead of Marketing & Sales

Jan. 2024Madrid, Comunidad de Madrid, España · Hybrid

KOP StadiumHead of Growth & Marketing

Sep. 2022 - Nov. 2023Madrid, Comunidad de Madrid, España · HybridLeading growth and marketing initiatives at KOP Stadium, utilizing Growth Marketing and Performance Marketing techniques to drive user growth and enhance marketing performance. My responsibilities include creating and optimizing marketing funnels, reducing CAC, and improving ROI. Identifying new partnership opportunities through research and networking. Creating and organizing entertainment events.

Grupo La MusaMarketing and Communications Director

Jul. 2020 - Aug. 2022Madrid, Comunidad de Madrid, España · On-siteAs the Head of Marketing and Communication at Grupo La Musa, I led the company's marketing and communication initiatives. My responsibilities included managing social media, brand development, advertising, event organization, and sponsorship. I worked closely with various teams to ensure consistent and effective communication and to implement marketing strategies that drove the company's growth. My focus on digitalization and performance marketing allowed me to enhance the company's online presence and optimize our marketing campaigns for better ROI.

Viena CapellanesMarketing Manager

May. 2017 - Mar. 2020Alcorcón y alrededores, España · On-siteAt Viena Capellanes, I was in charge of brand management and development, advertising, event organization, and sponsorship. I implemented digital transformation and opened new sales channels (f.e. ecommerce). I also worked on content creation and managed the company's social media.

FITTRAINCo-Founder & CMO

Aug. 2016 - Sep. 2020Madrid, Comunidad de Madrid, EspañaAs the co-founder and CMO of FITTRAIN, I led the marketing strategy of the startup with a focus on SEO, SEM, Social Media Marketing, and Brand Development. I worked to reduce the Customer Acquisition Cost (CAC) and improve the Return on Investment (ROI), playing a key role in the digitization of the company, product and mobile app development.

Autoescuela LARAMarketing Manager

Jan. 2016 - May. 2017Madrid Area, Spain · On-siteAs the Marketing and Sales Director at Autoescuela LARA, I led a 360º marketing strategy, including the development of our own brand, event organization, and the implementation of promotions and creative campaigns. I also worked on service quality analysis and online marketing, including SEO/SEM, web analytics, and social media.

Telecom Business Solutions TBSMarketing Specialist

Oct. 2014 - Dec. 2015Madrid Area, SpainAt TBS, I was responsible for managing the company's social media and website, as well as enhancing the company's image and its own brand. I also worked on preparing presentations, projects, and print materials, and conducted competitor analysis. My responsibilities also included Digital Marketing, with a focus on SEO and Google Analytics.

UD San Sebastián de los reyesMarketing Technician

Mar. 2014 - Sep. 2014Madrid Area, Spain- Collaboration with sponsors - Developing the club's own brand and enhancing its image - Preparation of proposals and new projects for the club - Involvement in the organization of club tournaments and events - Creating various designs for the club - Conducting photo sessions for the club

Terra StudyMarketing Manager

Feb. 2013 - Sep. 2013Madrid Area, Spain- Brand development - Collaboration with schools and universities worldwide - Social media advertising

MMC XXI vekManager of Educational Programs

Mar. 2012 - Aug. 2012Moscow, Russian Federation- Preparation of documentation for visas - Collaboration with schools, universities, and hotels in Spain

FreelanceSenior Photographer

May. 2009 - Feb. 2017Madrid, Comunidad de Madrid, EspañaFor over 8 years, I worked as a professional photographer, collaborating with various fashion and clothing brands. This experience allowed me to develop skills in visual content creation and collaboration with different stakeholders.