Elena Kuzmova - Training manager and Manager Beauty advisors, Naos

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Work Background

NAOS (Bioderma - Institut Esthederm - Etat Pur)Training Manager and Manager Dermo-experts

Jan. 2023Sofia City, Bulgaria- Organizing and delivering instructor-led training seminars twice per year in 5 cities, 15 sessions and over 800 participants - Experienced in delivering virtual training sessions every week as part of NAOS Academy program - Implement successful employee training programs related to product knowledge and soft skills knowledge using a dedicated LMS platform - Managing and coaching a team of up to 15 dermo-experts

NAOS (Bioderma - Institut Esthederm - Etat Pur)Training Expert and Manager Dermo-experts

May. 2021Sofia City, Bulgaria

Herbalife NutritionSales and Marketing Supervisor

Jan. 2018 - Jan. 2019Sofia- Managed and grew successfully a marketing team of 3 people in Bulgaria and Poland - Built a stronger and more efficient communication being the single point of contact in the country between company’s members and Herbalife Nutrition headquarters for Eastern Europe - Grew business results from being 3rd to 2nd strongest country in the region by leading efficiently the Strategy and Planning group in monthly meetings and weekly conference calls - Organized form A to Z the company’s corporate events 4 times per year and grew the audience to more than 400 participants including foreign guest lectors - Managed company’s charity and sponsorship campaigns by fundraising and selecting new charity organization to support and choosing a new young promising tennis player to sponsor - Created, defended and managed marketing budgets for each campaign separately and optimised the expenses - Analyzed sales data and implemented sales promotion mechanics to boost sales and make campaigns more effective - Facilitated new product launches in terms of providing product knowledge, creating marketing awareness, monitoring logistics and available stock in the warehouse

L'OréalRetail education and Service Manager

Jun. 2013 - May. 2017Bulgaria• Built and developed a network of beauty adviser's team within the Luxe division • Grown, managed and maintained a national team of 10 beauty advisers • Developed the country’s training program in line with the marketing plan • Organized and executed national trainings for the whole portfolio of selective brands (Lancôme, YSL, Giorgio Armani, Biotherm, Diesel, Cacharel, Victor&Rolf, Clarissonic) • Proposed, defended and managed a budget of over 100K Eur • Contributed to the launch and development of new selective brands on the market • Conducted daily shop visits and coaching in the stores • Participated in yearly retail education seminars • Developed leadership skills and managed to become a role model for the team of beauty advisers

Samsung ElectronicsTrade Marketing Expert

May. 2010 - Jun. 2013Sofia, Bulgaria• Put the foundations of a field force team of 10 people in 7 cities within the country • Managed a retail marketing budget for the development of newly opened subsidiary in Bulgaria • Developed local retail marketing concepts based on Samsung standard guidelines • Increased brand awareness of Samsung and became No1 in terms of market share in several categories on the local market • Managed the execution of new shop displays for all product categories in more than 100 retail stores within the country • Negotiated the best location for Samsung products within stores to maximise visibility and stimulate sell out • Conducted regular store visits to supervise field force team and check shop display quality • Developed significant organizational skills, working under pressure and time management capabilities, profound team work awareness as well as specific trade marketing knowledge

Sony Ericsson Mobile CommunicationsMarket Development Manager

Apr. 2009 - Jan. 2010Bulgaria• Being responsible of the retail development of South Bulgaria region by paying every day visits in more than 300 telecom and electronic shops • Conducted product trainings to the sales force on a daily basis - on the job trainings and classroom trainings • Built a good image of the brand acting as a brand ambassador through the required region • Influenced dealers’ perception of the brand with providing excellent support to the sales staff • Increased share of shelf and brand visibility through negotiating better in-store product positioning • Monitored product placement based on merchandising guidelines through daily shop visits around the country • Developed sales and networking skills as well as deep understanding of the specific business area

Hyatt Regency Lake Tahoe Resort, Spa & CasinoFront Desk Agent

May. 2008 - Oct. 2008Incline Village, NV• Assisted for the smooth running of all front office operations in a 4* hotel with capacity of more than 1000 guests • Developed interpersonal and intercultural skills working in an international environment with highly motivated professionals

Hyatt Regency Chesapeake Bay Golf Resort, Spa and MarinaSPA Receptionist

May. 2007 - Sep. 2007Cambridge, Maryland, USA• Assisted guest with reservations for appointments, advised for best treatments based on their needs and provided full support to guests while being at the SPA area • Reached high level of service and provided excellence in a world Class SPA – Stillwater SPA by Hyatt

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